We got ripped off by one wholesaler after another, promising healthy margins on supplements. We got ripped off by every Affiliate Program we partnered with. We even did white label and custom branded our own supplements only to realize our products and pricing still had no margin. Plus, our customers still compared our supplements to the big box brands. In the end, they won out over ours. We went round and round trying to figure this thing out.
Why wasn’t it working for us? How could it be that we had an awesome culture in our facility, our customers loved us, and they would do nearly everything we told them to do, yet they wouldn’t buy our supplements? We lost thousands of dollars in those first few years trying to make that “Profit Center” profitable.
It was a horrible process but finally, we figured it out. It was never our plan to share it with other owners, but we saw how everyone was struggling with the same thing and we knew we had an obligation to step in and help.
We remember saying, "Enough is enough… we needed to figure it out today!” We spent the next three years dialing in the ultimate supplement success system. In the beginning, we built custom email campaigns to educate our customers. Then we were giving away our supplements as part of the Enrollment Fee we charged new members. We even built supplements into our monthly check-ins. We were doing all these things and nothing was really working. Then all of a sudden… BOOM… success! We started crushing supplement sales!
That’s when we realized it wasn’t our fault, and it isn’t your fault either. It’s all the B.S. marketing from supplement companies promoting the next big fad. It’s all the Affiliate and White label programs lying to us and telling us how much we’ll save, and how we’ll compete with the big boys. That just helps them… not us… not you! We were just making them money! It ticks us off just thinking back on it all.
The supplement wholesalers have the system rigged in their favor, so of course, we couldn’t make any real money. They give us all a bunch of external beliefs that we need them to prosper. There is so much noise coming from the big guys in the form of magazines, Facebook ads, Google, and the like.
Once we realized these guys were not with us but they were really the enemy, that’s when our system started generating 34% of our total revenue! Think about that… we didn’t need to gain one new member! We figured out how to tap into our current customer base and add 34% to our bank account. Imagine if you added 34% right now!